Acquisition Tracking

Intro

Acquisition Tracking shows operators how the traffic each affiliate sends actually performs inside the Fluid Cashier. Instead of judging affiliates on volume alone, operators generate a report over a chosen period and see how the users from each source register, deposit and convert, so they can measure and compare the real quality of every acquisition source and decide where their affiliate spend is working.

How to use it

1. Open Acquisition Tracking from the side navigation.

2. Set the date range (defaults to the last 30 days).

3. Choose how to generate the report:

   • Without a file: a quick read using data Fluid already has. Some fields are estimated and clearly flagged.
   • With a file: upload an XLS, XLSX or CSV list of users per affiliate for a complete, fully attributed report. It must contain two columns (see example below):
     • user_id
     • affiliate_id

   

4. Click Generate report.

5. Browse the affiliate list and toggle between Behaviour and Metrics.

6. Click any affiliate to open its detail view (overview, quality of traffic, provider metrics, and its users).

Not in current scope

Jumping to the Dashboard or to a user's activity (UUA) is optional and not part of this release, so it is left out of the steps for now.

Glossary: Main terminology

Term	What it means
Affiliate	An acquisition source that sends users to the casino, the main unit you are analysing.
Additional file (XLS, XLSX or CSV)	An optional upload listing the users each affiliate sent. It is what lets Fluid attribute registrations accurately.
Complete vs incomplete report	Complete = generated with the additional file (all values trusted). Incomplete = generated without it (some values estimated and flagged).
Behaviour view	The affiliate list focused on volume and payment behaviour: deposits, methods, geography.
Metrics view	The affiliate list focused on scoring: Fluid User Score and Fluid Affiliate Score.
? marker	Shown next to any estimated or unavailable field when a report is incomplete. Hovering explains that uploading the file gives exact data.

Glossary: Behaviour Chart

Term	What it means
Number of Registrations	Actual registrations attributed to the affiliate. Available only with the additional file.
Successful Deposits	The percentage of users driven by an Affiliate that have completed a successful deposit.
Unsuccessful Deposits	The percentage of users driven by an Affiliate that have completed a failed deposit attempt.
Abandoned Deposits	The percentage of users driven by an Affiliate that have abandoned the deposit attempt.
Cashier Unopened	The percentage of users driven by an Affiliate that have never opened the cashier. Available only with the additional file.
Most Popular Payment Method	Most used payment method by users driven from that Affiliate.
Country with most traffic	Where most users attempt to make a deposit.

Glossary: Metrics Chart

Term	What it means
Number of Registrations	Actual registrations attributed to the affiliate. Available only with the additional file.
Fluid User Score	Indicates how good the user is. The bigger the value, the better the user's average number of deposits and deposit amount is.
Percentile	Shows where a particular value stands relative to the rest of the data. The data is organised from lowest to highest based on the Fluid User Score. Example: if you are the 75th percentile, 75% of the data is below this value.
0 Percentile	User with the lowest Fluid User Score.
10th Percentile	10% of data falls below or equal this value.
25th Percentile (First Quartile)	25% of data falls below or equal this value.
50th Percentile (Median)	Half of the data is below or equal this value.
75th Percentile (Third Quartile)	75% of data falls below or equal this value.
90th Percentile	90% of data falls below or equal this value.
100th Percentile	User with the highest Fluid User Score.
Average	Average of all the User Scores.
Standard Deviation	Standard deviation of all Fluid User Scores.
Fluid Affiliate Score	How Fluid evaluates a specific affiliate based on the provided data. This value can vary between 0 (not a single deposit) and an infinite positive value. The higher the Score, the better the Affiliate traffic is on the selected period of time.

On graphs

Individual charts are not documented here. Each will carry its own tooltip in-product, the same way the Dashboard does.